Now, this year's draft was unusual. The
#1 pick was a guy previously unknown even to the most die hard of
college football followers because he came from Central Michigan
University, a school not really thought of as a sports school. Heck,
the school is not really thought of at all unless you go there. I
grew up in Michigan and that school never crossed my mind unless one
of my friends said they were going to go there.
There were quite a few other things
that happened in this draft that made the first round really weird.
The first three picks were all offensive tackles. Now that's not
really unheard of, but it is rare. However, there was only one
quarterback picked and no running backs were picked. I even saw back
to back players with heart conditions get picked!
However, what I thought was the
strangest part of all in this NFL draft, was the opening musical
number. They featured a remix of The Heavy's “How You Like Me Now”
that featured a verse by 50 Cent. First and foremost, I was shocked
because I liked 50 Cent in this song, when I'm usually not a “Fiddy”
fan.
Another thing that I couldn't stop
thinking about was how incredibly long the legs on this song are.
This song was released in 2009. Since then it has been featured in
movies (The Fighter, Horrible Bosses), TV shows (Entourage,
Community, White Collar), video games ( MLB 10 The Show, Borderlands
2), numerous commercials, and the list goes on and on it seems. It
was even heard playing in the background at the McCormick Place
Convention Center when it was announced that the projections showed
that President Obama won Ohio. This song seems like it is never going
to go away.
For as much time as “How You Like Me
Know” gets, you would think you would know a little bit more about
the band, The Heavy.
Name another song from them. I dare
you.
If you could name another song from
them, you are a rarity. Most people don't even know who sings the
song.
The Heavy hail from Bath, England. They
released their first album, Great Vengeance And Furious Fire,
in 2007. In 2008 they were mentioned in Rolling Stone magazine's May
“Hot List”, and played SXSW. Then, in 2009 they released, The
House That Dirt Built, which
featured “How You Like Me Know”. Last year, 2012, they released a
third album, The Glorious Dead.
Most of us missed all of this but “How You Like Me Now”.
However,
I must say this song was made to win. They masterfully recreate the
sounds to sample Dyke And The Blazers “Let A Woman Be A Woman, Let
A Man Be A Man”.
The
opening line to the song is a head nod to one of the deepest grooves
James Brown ever performed, “There Was A Time”.
And
the chorus gives it up for old school 80s Hip-Hop artists Kool Moe
Dee.
Now
that is some serious cross marketing. You can tell that The Heavy
really and truly love music. Now, will they be able to get out from
under the shadow of the monster they created with, “How You Like Me
Now” or will they be thought of years from now as one hit wonders?
I
personally will continue to check for their music in hopes that there
will be something else worth remembering them by.
Roger
Roger
